Excelsior Correspondent
JAMMU, Jan 29: One of India’s leading mustard oil manufacturers Puri Oil Mills Limited has signed Boman Irani as the brand ambassador for its popular brand of mustard oil ‘P’ Mark.
“Time has changed. The young urban consumer is quality conscious, he is equally interested in nutritional issues and shares the same health and fitness concerns about edible oils. Boman Irani is an exceptional actor. He combines top performance in his movies with sincerity, elegance and maturity. These are precisely the qualities that are embroiled in our brands”, Vivek Puri, Managing Director of Puri Oil Mills Limited said while introducing the new brand ambassador.
According to Puri it was not easy to find the right person to be ‘P’ Mark’s ambassador. “Boman Irani is the perfect choice and is very much familiar with the wonders of mustard oil. His profile and charisma are an ideal fit for ‘P’ Mark mustard oil. He is also highly respected around the country and enjoys an outstanding reputation as an actor”.
The campaign featuring Boman Irani is expected to break sometime during this season. Till then, one must wait and watch to find out what Boman Irani is doing in a woman’s domain, he added.
“I am excited by the prospect of being a brand ambassador for mustard oil. I am a foodie and I also believe in the connection between fitness and healthy eating. The recognition of the health benefits delivered by mustard oil goes back thousands of years, and Puri Oil Mills Limited has taken this ancient heritage to new heights for the past eighty years” said Boman Irani.
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