Excelsior Correspondent
JAMMU, Apr 16: PepsiCo India announced the launch of a premium innovation under its flagship potato chip brand Lay’s: Lay’s MAXX. Lay’s Maxx is a global innovation from Lay’s and is present across markets such as Europe, USA and Middle East. Lay’s MAXX is now all set to make a foray into India with its international and premium taste experience.
Lay’s Maxx with its deep ridges, loud crunch and intense flavors is offering a powerful and intense taste experience, to enjoy an evening out with buddies. The product is available in two intense flavors -Sizzling Barbecue and Macho Chilli at two price points of Rs 15 and Rs 30 each.
Talking about Lay’s Maxx, Rajiv Mathrani, Director and Category Marketing Head-Snacks, PepsiCo India said, “Lay’s MAXX is one of our most differentiated, global offerings and we are delighted to bring this to the Indian consumers.
Lays MAXX offers a unique texture with deep ridges and a crunchy hard bite. The consumer experience is further enhanced with its 2 intense flavors- Macho Chilli and Sizzling Barbeque.
Lay’s has tied up with Amazon.in for launching the product in a 4 pack bundle priced at Rs.120. Samir Kumar, Director Category Management, Amazon India added, “Lay’s MAXX started off with an exclusive access to Amazon and we are happy to see a very encouraging and early response to the product on Amazon.in. It has been our constant endeavor to offer our customers unique and innovative products and our association with Lay’s promises a true international taste experience.”
Lay’s Maxx is available in select retail outlets across the country from mid-March 2015.
With its promise of Maxx crunch, Maxx ridges and Maxx flavors, it is the perfect snack for all evening occasions.
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