Excelsior Correspondent
JAMMU, Oct 19: As per the directions issued by the Secretary Tourism, J&K regarding the ongoing “Jan Abhiyan” programme recently launched by Government, the Joint Director Tourism, Jammu Sunaina Sharma, today chaired a detailed meeting regarding the deliverables to be achieved by Directorate of Tourism Jammu during the ongoing “Jan Abhiyan” programme in which special emphasis is being laid on identification of tourist circuits, new destinations, homestay identification and establishment of ‘Village Cooperatives’.
The meeting was attended by Abdul Jabbar, Deputy Director Tourism, Jammu, Ambika Bali, Assistant Director Tourism, Katra/Rajouri/Batote, Dr. Rajesh Raina Tourist Officer Samba/Kathua, Mumtaz Ahmed, Tourist Officer, Rajouri and other officials of the Tourism Department, Jammu.
Joint Director while addressing the meeting, laid emphasis on identification of minimum 5 tourist destinations for each district of Jammu region during the “Jan Abhiyaan” programme, along with special focus on identification of ‘theme based Tourist Circuits’ wherein the specialities of each area shall be emphasized and highlighted for the benefit of tourists.
In this regard, she directed the officers to work in tandem and put synchronized efforts for ensuring that the deliverables charted out for Tourism Department are practically achieved. All the officers were exhorted upon to ensure complete involvement of local youth, members of PRIs, self help groups, Tourism Stakeholders and members of civil society towards utilising full potential of the identified and off beat tourist destinations.
A detailed review regarding ‘District wise Publicity Material/Write Up’ encompassing all aspects of the notified and off beat tourist destinations was also taken and the officers were issued instructions during the meeting, to update the existing publicity material based on specific tourism categories i.e Adventure, Heritage, Culture, Rural tourism, Pilgrimage, Recreational alongwith responsible tourism, eco-friendly tourism, experiential tourism, niche tourism et al, the basic focus being that the dissemination of complete and comprehensive information must be made to the public regarding all tourist destinations through the publicity material and it shall include the details regarding local guides, resource person, their contact details, local places of interest, local cuisines, popular art, craft, dance, culture, places of stay, hotels etc. She further instructed the officers to organize extensive awareness camps and sensitize the general public regarding Homestay Registration Policy.
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