Excelsior Correspondent
JAMMU, June 17: Tata Salt, a pioneer in India’s branded-salt industry, in its effort to spread awareness amongst consumers about the significance of consuming iodised pure salt, takes up the initiative of branding the uniquely beautiful shikaras (houseboats), which are a popular tourist attraction at Dal Lake in Kashmir.
Tata Salt has also initiated several consumer engagement activities such as sensitizing the interior towns of Kashmir by conducting purity tests in neighborhoods, encouraging the participation of bystanders thereby reaching out to both, the locals and the tourist population.
Tata Salt holds number one position in the national branded-salt market since its launch in 1983.
A part of the over US$ 100 billion Tata Group, Tata Chemicals Limited, in its 75th year, is a global company with interests in businesses that focus on Life-Living, Industrial and Farm Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business.
The company has also entered into a joint venture with Temasek Life Sciences Laboratory Ltd. Singapore to develop jathropa seedlings to enable bio fuels capability.
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