Bose takes over as Indian Oil’s Executive Director

By
Daily Excelsior
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Excelsior Correspondent
NEW DELHI, June 3: Indrajit Bose has taken over as Indian Oil’s Executive Director, Corporate Communications and Branding, heading the communications and branding activities of the Marketing Division. Besides internal and external communications, his area of responsibility includes brand management of Indian Oil’s 10 major brands.
A Chemical Engineer from Jadavpur University, Kolkata, Bose started his career with Indian Oil in 1981 as a Sales Engineer after a brief stint as Project Engineer in UHDE Gmbh, a Caustic Soda Plant Specialist.
During his first eighteen years with Indian Oil, he took on increasing responsibilities, mainly in the sphere of Lubes retailing, serving the eastern markets of Raipur, Guwahati, Dhandbad and Kolkata, where with his technical expertise he made a mark for himself.
As a key member in the initial days of Indian Oil’s lubricant business, he made significant contribution to the imposing growth of Servo brand of lubricants, which is a highly valued super brand today.
In his three and a half decades with Indian Oil, Mr Bose has handled diversified portfolios including Retail Sales, Consumer Sales besides heading Indian Oil Marketing set-up in West Bengal and Uttar Pradesh.

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