Excelsior Correspondent
JAMMU, Oct 20: In a trendsetting move, that would benefit mobile data users, Aircel has partnered with leading e-commerce website Snapdeal, mobile insurance provider Ingram and with NexGTV, a mobile TV destination, to provide relevant content for the customers.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, “In order to provide an online shopper an option to buy a Data Recharge, Aircel is offering Paper Recharge through an ecommerce portal wherein an online shopper can choose from two exclusive denomination packs (Rs 402 and Rs 602) which are more aggressive and bundled with more benefits than the available market recharges. The voucher will be delivered through a courier service which will collect cash from the customer against physical delivery of the voucher. Aircel has partnered with Snapdeal.com to begin with for the offer and is looking to extend it to other websites as well”.
He added that Aircel is partnering with Ingram, a mobile insurance provider, for Aircel Cover Plus. Any customer who buys a new smartphone can choose from two variants of this product within seven days of the purchase for getting coverage limited to Accidental and Liquid Damage only. For new smartphones worth upto Rs 10k, customers can purchase Rs 499 pack that offers benefits worth Rs 1200. This will also include 1GB Aircel data for 3 months. Rs 799 pack will offer insurance against smartphones worth upto Rs 55k and will include 1GB Aircel data for 3 months and Premium Anti-Virus, he stated.
He further disclosed that Aircel is also revolutionizing the way entertainment is consumed on mobile phones through its tie up with NexGTV to offer a loaded bundled product for the smartphone user. An Aircel customer will enjoy NexGTV’s live TV that offers 130+ live TV Channels and 2000+ blockbuster movies, at a discounted annual subscription for just Rs 749 along with 1 GB Aircel data every month for 3 months.
Sunil Kuttam, Vice President, Marketing, Aircel, said, “Being a data focused company it becomes imperative for us to constantly innovate and with our partners bring together products and services which open up a world of opportunities for our customers and satisfy the appetite of data users”.
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