Border, pilgrim tourism has huge potential in un-explored J&K areas: CM

JAMMU: Chief Minister Mehbooba Mufti today called for promoting niche tourism activities in the border areas of the State to attract high-end tourists with greater economic value.

She, however, stressed the need for making the tourism activities environment and eco-friendly.

“Given the distinctive geographical location of Jammu and Kashmir, we have immense potential for developing border tourism in the State to attract high-spending tourists for an enriching experience,” the Chief Minister said while addressing a public gathering after inaugurating ‘Baitul Zaireen’ at the shrine of revered saint Baba Ghulam Shah Badshah at Shahadra Sharief in Rajouri district.

‘Baitul Zaireen’ has been constructed by the Tourism department at a cost of Rs 4.93 crore to augment the existing accommodation for the pilgrims at the shrine. Ms Mufti said the State has to also fully tap the pilgrim tourism potential given the large number of revered religious places located in J&K.

“We have so many shrines of great Muslim saints, famous temples and historic ‘Gompas’ in our State which can attract large number of pilgrims,” she said and added that in her meeting with Union Home Minister Rajnath Singh in New Delhi last evening she stressed the need for opening more cross-LoC points along the borders in Jammu and Kashmir to facilitate movement of pilgrims into J&K from across the border as well. (AGENCIES)