Vinod Verma
All through the ages, all the world over, we find vivid examples of man’s strong urge to express his creative and aesthetic instinct of visual forms. Offset printing has been one of the interesting modes of ornamentation of paper products in J&K. Each item has a choice selection of pattern, colour combination and style with unique characterization influenced as always by the way of life, emotional trends, nature and artistic impulse. Thoughts and its works regarding the printing products sprang from earliest times to the abode of human creativity whatever mode and shape it took.
Gone are the days when customer used to be contented about their choice in printing, may it be a small job or an innovative one highly qualitative in nature. It is interesting to note that the growth of Printing Industry in this ‘city of temples’ through the years as a concomitant of progress has been a notable feature. It is definitely bringing out desired effect with new technologies. The trait is no longer a casual business in J&K but coming up with the state of the art as compared to other technically sound regions of the country. The automation level is ensuring the right level of efficiency & economy that a printing industry & commerce is looking for. The present instance is no more restricted to tradle set ups but rightly technical offset setups producing both quantity and quality challenges. This service work is proving its worth to their customers up to the esteemed satisfaction, perfection and privileged outlook for their product,- “Face is the index of mind. Automation of process is a mixed blessing in ethical terms when worker might be uncontrollable at prospects of long workable skills easing the recognition work force.
The digital designing has made possible for advertising photography, signage, printing & packaging well. Many nationals and multinationals have come up in J&K and is a matter of pride that their printing requirements are being catered to a large extent by J&K industrialization.
Printing is part of life. It is never dying Art. From the day we are born we require printing of birth certificate, when we die we require death certificate. I see a strong future for offset printers ( both sheeted and web offset) and packaging, but it will not come automatically. Creating it will require continuous innovation. The commitment must come from suppliers and printers and it must extend from technology; and how to employ and support that technology. In this context the printer associations of other parts of country leave rendered their service support and awareness in latest technical advancements to the fellows of this state. Time to time dialogue between the printer or the state share their vision that fuels their passion for excellence and if what you deliver is more than what is expected to you, certainly acknowledges your path to quality approach. In this changing scenario the printer provider (Raw material suppliers) arrange technical get togethers & seminars to make aware of the latest printing materials and performance applications to the user. They are typing to create a sharing atmosphere and improved links between the manufactures of raw materials & user-The Printer: “A great move”. Printing is an Art, Printing is Craft, Printing is processing, Printing is science. It is what we create. It is what we cultivate. It is what we recreate.
The combination of countless innovation and open dialogue is serving our Industries well. The current competitive strengths of offset printers and packaging are bringing laurels. We operate in a dynamic environment. Change & challenge are constant and will only accelerate. Market requirements will continue to evolve. Competitive pressures will increase and our J&K printing industry is defining itself to new potentials and overall economic value propositions.
J&K has discovered to future of PRINT & beyond. It is consistently evolving to fulfill new demands in terms of creativity environment & safety. The key concern to produce it in impressions without compromising legilibility or its visual impeal as effectivity. The quality of magazine can be judged by the motivated passion of its cover. Designing instill the confidence to add magic to production, allowing to cover a multigrade of application with minimum of options. Colour management is an initial part of the operations. As we grow we need to print consistently regardless of the machine standardization of parameters, equipment & process is essential. We calliberate ourselves to the pinnacle of art standards. The commitment to innovation brings together people, process, product that answers and solve some of the by part challenges. It depends on harmonious intrinsic balance, path defined by the parameters to cultivate the natural feel effect to lovely customization
Present going actively quantify and monitor counterfeit activities to put a value to that scenario. A new innovation is just around the corner and it is a perfect stage to plan for what lies ahead reflecting for upcoming printed looks. The best work is not always done in the best condition. The quality of work matters far more than the accommodation or the equipments. The diversification strategy of current workability opted for one-stop solution approach tap inherent and immense potential.
The vision looks forward with passion at the core of the process, we must continue our journey & higher global visibility.
feedbackexcelsior@gmail.com
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