NEW DELHI, Oct 22: Moët Hennessy India has partnered designer Manish Malhotra to create limited edition bottles for its ‘Made in India’ brand Chandon as it aims to seed it into the consumption repertoire during festive season.
Chandon is part of the portfolio of Moët Hennessy India – a wholly owned subsidiary of Moët Hennessy, the champagnes, wines and spirits division of LVMH.
“This is the first time that Chandon India has collaborated to create special bottles. Since Chandon launched in 2013, we have built the market for sparkling wine here by educating consumers as well as sharing with them concepts and experiences relevant to their lifestyles,” Moët Hennessy India Managing Director Stéphane de Meurville told PTI.
Meurville said a collaboration with another brand or an individual helps the company go beyond winemaking and engage with its consumers.
“With this collaboration, our aim is to seed Chandon into the consumption repertoire during the most important season of the year,” he added.
These limited edition bottles for the Chandon Brut, the — priced at Rs 1,450, will be available for the festive season until January 2018.
When asked about the challenges of operating in Indian market, Meurville said: “India was the first country in Asia to launch Chandon. With every passing year, we have grown the pie for sparkling wine in the market..India is a nascent yet growing market for sparkling wines and has an evolving pool of young consumers, who are knowledgeable and aware of well- crafted wines..This growth will only increase further.”
When asked if the company plans to increase portfolio of India made products, he said: “Our imminent focus is on sparkling wines with Chandon. While there is no immediate plan to diversify the ‘Made in India’ portfolio, if we see an evident demand-supply gap in another category we will definitely look into it when the time is right.”
Chandon – currently available in three variants– is made in India at the company’s winery in Dindori, Nashik.
Besides Chandon, the company’s international portfolio of brands include Moët&Chandon, Dom Perignon, Krug, Veuve Clicqut and Ruinart, Cloudy Bay, Terrazas and Lapostolle, Hennessy, Belvedere, Glenmorangie and Ardbeg. (PTI)
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