Excelsior Correspondent
CHENNAI, Dec 26: Inviting people from South India to experience the real Jammu & Kashmir, Minister of State for Tourism Priya Sethi said the state offers an array of facilities to cater to every type of tourism needs of the visitors – be it business, adventure, religious tourism.
The Minister was speaking at seminar and press meet on J&K tourism organized by the Department of Tourism J&K in collaboration with J&K Tourism Alliance.
“People have apprehensions about visiting Kashmir, but I must tell you that Jammu and Kashmir is one of the safest tourism destinations,” the Minister affirmed.
Welcoming the tourism tie-up between the J&K and Tamil Nadu, Priya Sethi said that the national tourism promotional programme ‘Ek Bharat Shreshtha Bharat’ has provided both the States a platform to support each other in promoting tourism. She also invited corporate houses to hold their conventions and meetings at J&K, saying the State has finest properties to host such events.
Speaking on the occasion, Secretary Tourism Sarmad Hafeez gave an overall overview of the J&K tourism products. He highlighted the distinct features of all the three regions of the state.
“J&K is an extremely safe destination for women travelling alone. The feedback from women travelers from all over has been tremendous with respect to how safe they felt there”, he added.
Secretary Tourism who is also the MD Jammu and Kashmir Tourism Development Corpor-ation (JKTDC) said they have already announced 50 percent rebate on all its properties across J&K.
“The hoteliers and the hotel associations have also announced rebate on their properties which can be availed on holiday packages to Kashmir,” said Sarmad Hafeez.
He said this road show in Chennai will help build a strong relationship between J&K and Tamil Nadu. “People of Tamil Nadu have always had a special place in our hearts as we share the qualities of warmth and hospitality which are so dear to us”, he added.
Director Tourism Kashmir Mahmood A Shah also spoke on the occasion and informed the gathering that tourist flow to J&K for South India has seen an increase this year and hoped for this trend to continue in future.
On the occasion, the department also screened many Tamil movies shot in Kashmir over the past two decades which was appreciated by the audience on the occasion.
Deputy Director Tourism Kashmir Peerzada Zahoor, GM Operations Delhi Haat C B Koul were also present there along with host of travel trade fraternity from Jammu, Kashmir and Ladakh regions.
The department is also organizing road show and Press Meet at Bangalore on December 27 and another road show and seminar at Hyderabad on December 28, 2017.
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