Excelsior Correspondent
JAMMU, June 4: Bharti Airtel and ZEE5, India’s fastest growing OTT platform today announced that they have further strengthened their strategic partnership to enable a world-class digital content experience for Airtel mobile customers.
As part of Airtel’s refreshed #AirtelThanks customer rewards program, all Airtel Platinum customers will now get unlimited complimentary access to ZEE5’s vast content catalogue as part of their plan benefits. All Airtel mobile customers on Infinity Postpaid plans of Rs 499 and above will be eligible for this exclusive benefit.
ZEE5 has an extensive digital content library that includes the Video on Demand (VoD) network content along with the recently launched ZEE5 Originals, Movies, TV Shows, Music Videos, Lifestyle shows, Kids shows and Plays. Some of the top shows across languages include Karenjit Kaur – The Untold Story of Sunny Leone; Rangbaaz – starring Saqib Saleem, Ranvir Shorey, Aahana Kumar, Ravi Kishan and Tigmanshu Dhulia; Prateik Babbar, Sonal Chauhan and Jisshu Sengupta starrer Skyfire; Arjun Rampal, Sakshi Tanwar, Neeraj Kabi starrer The Final Call and upcoming shows like Dia Mirza and Mohit Raina starrer Kaafir; a one-of-its-kind football series with a cause – Bombers and blockbuster movies – Uri – The Surgical Strike, Simmba, Kedarnath, Veere Di Wedding, etc.
Airtel Platinum customers simply need to claim free ZEE5 Subscription offer from Airtel Thanks section of My Airtel app thereby download the ZEE5 app to start accessing this premium content.
Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “#AirtelThanks has received phenomenal response and we are delighted to bring ZEE5’s exciting content to our Platinum customers as part of the value proposition. We will continue to expand our ecosystem of partners to enable a differentiated experience for our customers.”
Manish Aggarwal, Business Head, ZEE5 India said, “This partnership is in line with our growth strategy as it is a crucial step towards fulfilling our aim to offer new and exciting content. It will strengthen our reach by the potential proliferation of ZEE5 premium content to a wider and new set of audience”.
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