Excelsior Correspondent
JAMMU, May 18: Airtel Digital TV, a leading DTH service provider in India today announced a unique content partnership with EPIC On, India’s storytellers, a premium OTT platform by IN10 Media.
As part of this partnership, Airtel digital TV will bring the timeless nostalgic series of Malgudi Days to over 16million homes across the country. Based on several heart warming short stories by RK Narayan, Malgudi Days series is about a bunch of characters leading simple lives in a fictitious small town called Malgudi.
“Airtel Digital TV customers will now be able to experience the magic of this 80’s classic at leisure on channel number102. Airtel has introduced this series with unique options with which customers can binge watch the series by playing the episodes back to back or at a dedicated time every day like they catch up on their regular TV shows,” said Airtel in a statement issued here.
Aashish Ahuja, Marketing Head -Airtel Digital TV said, “As a brand we are always innovating to delight our customers with a rich bouquet of content. We picked up that nostalgia is a strong consumer need and the Malgudi Days is one of the most perfect all-time classic that a whole lot of us grew up watching.”
Commenting on the partnership, Sourjya Mohanty the Chief operating officer of EPIC On said, “We are happy to join hands with Airtel Digital TV and strengthen our presence across the country. This is the beginning of a long-term partnership.”
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