Excelsior Correspondent
JAMMU, Apr 25: In its first year of global availability, Ford Mustang became the world’s best-selling sports coupe. Demand for the iconic pony car remains insatiable.
According to company analysis of the most recent registration data from IHS Automotive, Ford sold around 110,000 Mustang Coupes Globally in 2015, topping all other sports coupe competitors.
That record was achieved despite limited availability for most of the year in such key markets like China and the United Kingdom. Additionally, Ford sold around 30,000 Mustang Convertibles, for total nameplate sales of 141,868 vehicles, making Mustang far and away the best-selling two-door sports car in the world.
“US consumers have enjoyed interesting foreign sports cars for decades, so it was time for the Americans to return the favor with the worldwide launch of the new Mustang”, says Erich Merkle, Ford Sales Analyst. Global markets have responded in a huge way. Ford Mustang was the only sports coupe in the world with more than 100,000 units registered last year, he added.
Global data for 2015 suggests Mustang has room to grow overseas this year as many markets begin to take delivery of their full allotment. So far, Merkle notes, global customers are most interested in V8-equipped Mustangs.
“While much of the growth in Mustang demand in the United States has come from coastal markets especially Southern California and millennials opting for the 2.3-liter Eco Boost engine, buyers in other countries prefer the V8,” he said, adding that unmistakable V8 warble is a hot commodity outside the US.
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