MUMBAI :HDFC Life and Maxus have successfully concluded HDFC Life ‘YoungStars, one of India’s biggest digital talent hunt for kids. The nationwide digital talent hunt which was announced in April 2016, received a whopping response of thousands of video entries across four categories comedy, singing, dancing and musical instrument. HDFC Life YoungStars was a platform created to promote and help kids build a career in fine arts. Yuvraj Verma in singing, Lakshay Sinha in dancing, Naomika Dwidesh in music and Manav Khyali in stand-up comedy took the digital media by storm and went on to become the winners in their respective categories. The winners got an opportunity to learn and perform with their mentors Lauren Gottlieb (dancing), Cyrus Sahukar (stand-up comedy), Raghav Sachar (music) and Siddharth Mahadevan (singing). Commenting on the finale, Sanjay Tripathy, Senior Executive Vice President & Head – Marketing, Analytics, Digital & E-Commerce, HDFC Life said, ”HDFC Life YoungStars started with a goal to promote new and unique talent amongst kids from every corner of the country. In today’s age, children are expected to excel in multiple fields be it fine arts, sports or others along with studies. This gave rise to HDFC Life YoungStars. We received an overwhelming response given this was a one-of-its-kind event happening in India. It has been an incredible journey for us, from the first step of inviting entries, to filtering and selection of the best of talent, by the jury, to the moments of pride which we saw on the faces of parents as they saw their kids perform with the celebrity mentors. All together, it made the entire journey well worth the effort for us. We have always partnered with parents financially, but with YoungStars we have managed to go a step further. I congratulate all our young winners and I am sure they will make a mark in their fields.” HDFC Life YoungStars was conceptualized keeping in mind HDFC Life’s digital-first focus. The 5 month long journey right from calling for entries, wherein one just needed to upload a video on the website, to all its following phases up to the grand finale, was all digitally enabled. (AGENCIES)
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