Excelsior Sports Correspondent
JAMMU, Dec 15: Hyundai Motor India Limited today kicked off ‘The Drive Within’ campaign and signed an MoU with four Indian Women Cricketers as a true expression of women power inspiring other athletes in India.
Hyundai has entered into an exclusive one-year association with Smriti Mandhana, Jemima Rodrigues, Taniya Bhatia and Shafali Verma as Brand Ambassadors to highlight and celebrate their contribution to the Indian cricket.
The MoU was signed by Seon Seob Kim, MD and CEO, Hyundai Motor India Limited (HMIL). DH Park, ED, Sales and Marketing, HMIL and Tarun Garg, Director, Sales, Marketing and Service, HMIL were also present on the occasion.
Seon Seob Kim, MD and CEO, Hyundai Motor India Limited (HMIL), said, “This association with India’s top women cricketers signifies Hyundai’s commitment towards enabling women youth power that defines the new age India.”
Hyundai is celebrating the spirit of Indian women cricketers setting new benchmarks and inspiring millions with ‘The Drive Within’ campaign. “The Drive Within” put forth the grit and determination of these women that pushes them to break boundaries and excel with the support of their loved ones.
The campaign kick-off ceremony was attended by Smriti Mandhana, Vice-Captain of Indian Women’s Cricket Team, Jemima Rodrigues, World’s Number 12 T20 Batter, Taniya Bhatia, one of the five best breakout stars in women’s cricket ranked by ICC and World’s Number 2 T20 Batter and youngest cricketer to play all three cricket formats Shafali Verma along with HMIL Senior Management.
As India’s most preferred auto brand, Hyundai is associated with cricket in India and is partnering with the Board of Control for Cricket in India (BCCI) as an associate sponsor for all international matches at home.
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