Excelsior Correspondent
JAMMU, Dec 9: Jammu and Kashmir Trade Promotion Organisation (JKTPO) organised on boarding drive of Open Network for Digital Commerce (ONDC) at Udyog Bhawan here, today.
ONDC Seller Partners E-Samudaay and Mystore assisted on boarding of sellers, artisans, retailers, small merchants and traders on their platform through which they can sell their product on ONDC Network. This on boarding drive is the continuation of ONDC awareness workshops organized in September in both divisions of Jammu & Kashmir.
Earlier such on boarding drive was also organised in Srinagar by JKTPO. This drive is one of the initiatives of JKTPO for providing marketing platforms for entrepreneurs. This in addition to various physical market platforms being given to entrepreneurs by JKTPO in form of participation in trade fairs, exhibitions, Expos and Buyer seller meets.
Earlier Imran Mehmood, FA/CAO JKTPO in his welcome address highlighted the importance of digital commerce for growth of business. Mukesh Thappa, General Manager, JKTPO briefed the audience about ONDC network and benefits of on boarding on it. ONDC is being established as a first of its kind initiative globally to pave the way for reimagining digital commerce in India and establishing a globally replicable model for digital commerce.
This will be an open network with established registries, enabling wide-scale participation by digital commerce ecosystem players in India through multiple gateways.
The on boarding drive was led by Sanjay Keshwani, CEO E-Samadaay, Sagar Krishna, Head Customer success E-Samadaay and Banu Pratab Singh, vice president Sales & Alliances Mystore. ONDC Seller partners gave detailed presentation on the benefits of getting on boarded on this digital platform and the working of ONDC network was explained and demonstrated in detail.
After that seller partners had a one to one networking and on boarding sessions with participants and on boarded them on the seller platform on spot. The on boarding drive was attending by women entrepreneurs, e-commerce players, retailers and artisans and other entrepreneurs. The session was also attended by Chairperson FICCI Flo-The Women’s Wing of FICCI, Ritu Singh and other representatives from FICCI Flo-The Women’s Wing of FICCI, Jammu &Kashmir and Ladakh Chapter.
Among those who registered on spot initiated on boarding process include Anmol Shakti, Impact Handloom WIC Ltd., Krishna Lt Services, Meena Creations, Kart Shot, Nazrana Fine Jewells, Pure Mart, Oriental Handloom etc.
This on boarding drive is in line of the planned events to be held across the UT for the promotion of ecommerce and attract the local entrepreneurs of J&K towards digitalisation.
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