Excelsior Correspondent
JAMMU, Mar 25: With summer season fast approaching in North and particularly in Jammu, Kenstar launched its new product range “Inspire Series” in a function held here.
All the top retailers attended the function.
In presence of Ashok Kumar, Moyal Traders Jammu and Arvind Kumar, Aastha Traders Udhampur, the distributors for brand Kenstar, two new cooler models ‘Cool Blaster-60 L Desert’ and ‘A2X-20 L personal’ were launched.
The occasion was graced by Sudipta Kumar Jena, Product Head, Kenstar Coolers along with Rakesh Dhingra, Regional Business Head North India and Ashok Raina, Regional Marketing Head North India.
Jena showcased the complete cooler product range and also shared the company’s renewed approach through their campaign ‘Kal Aaj Aur Kal”, wherein he explained the new initiatives taken by Ken Lifestyles Private Limited-the custodian company of Kenstar Brand to increase the brand equity of Kenstar across India and particularly in Jammu and Kashmir.
The event hosted by Gourav Khurrana, Branch Head, J&K along with Suhail Ahmad, Sales Head Jammu witnessed participation of 80 retailers.
Apart from product showcase, new schemes were also launched creating an attractive atmosphere for the retailers to invest in coolers keeping in mind the Arrival of Summers.
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