KOLKATA, Mar 21: Shah Rukh Khan owned Kolkata Knight Riders today launched their new brand campaign – “One Team. One Pledge.” for IPL-2013 season.
The new visual campaign builds on the KKR anthem, ‘Korbo Lorbo Jeetbo.’
KKR’s CEO Venky Mysore said, “We are excited about the upcoming season and I believe that one of the most important reasons for the success of KKR is that everyone believes in the” team KKR’ concept – No individual is bigger than the team.
“Our new theme – ‘One Team. One Pledge.’ is consistent with this philosophy as well as KKR’s continued commitment to the promise of ‘Korbo Lorbo Jeetbo’,” he said. (UNI)
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