Excelsior Correspondent
JAMMU, Nov 18: NIIT Jammu conducted a seminar on Digital Marketing in Model Institute of Engineering and Technology (MIET).
The students of MBA streams were addressed by Product Manager NIIT Limited Pradyut Mishra.
Prof SK Sharma, Principal MIET College, presided over the seminar and delivered the key note address. He interacted with the students stressing the need of information technology leading to a career in marketing field as well.
Prof PN Sharma, HoD MBA Department, MIET College pointed out that marketing never dies, it evolves.
“The latest form of marketing is exclusively digital. Digital marketing helps you get ready for these exciting new careers in new sectors. It nurtures all the creative, technical and business talent you need to make it big in this market. It also gives you an understanding of how various tools and techniques are employed to create brand equity in the digital space for an organization”, he added.
Pradyut Mishra who spoke at length on the subject stated that it is a myth to think that computers are relevant only to IT students and benefits only them in career building. With the changing scenario digital marketing is the key to new job opportunity for MBA students, he added.
Earlier, Rahul Sharma, Director and CEO of NIIT Jammu stated that NIIT is pioneer in IT Education and a top most educational institution in Asia and is offering certificate in Digital Marketing program.
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