Excelsior Correspondent
JAMMU, Sept 22: D Sen has assumed charge as Director (Planning & Business Development) (PBD), Indian Oil Corporation Limited (IOCL), the leading Indian Oil and Gas Company in the Fortune ‘Global 500’ listing.
Sen served as Executive Director I/C (Lubes) at Indian Oil’s Marketing Division Headquarters in his last assignment. He is also the Chairman of IOC Middle East, a wholly owned subsidiary of Indian Oil involved in lubes business in the Middle East.
During his tenure as ED I/C (Lubes), Sen led the lubes vertical to scale new heights in marketing of Servo lubricants by achieving an all time high market share both in Industrial as well as Automotive segments amidst fierce competition from global majors.
Besides repositioning the Servo brand through launching of synthetic range of Servo Automotive lubricants, Sen is also credited with expanding the reach of Servo lubricants in rural areas by setting up “Grameen Servo Stockist”, a first of its kind in the industry.
A Bachelor in Mechanical Engineering from Jadavpur University with one year advanced course in Lubes and Fuels from IIP Dehradun, Sen earlier served as State Head of Bihar and Jharkhand as well as West Bengal State Offices of IndianOil and has over 35 years of experience in all aspects of Petroleum Products marketing including brand building, new product launches, customer segmentation, niche marketing etc. in India as well as abroad.
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