Mumbai, Jan 23: India’s leading sports network, Star Sports today announced that it will invest over Rs 1,500 crore in the sport of Hockey over next 8 years. With this unprecedented investment in the history of the game,Star India has become truly the biggest global investor in Hockey and along side Hockey India and International Hockey Fedration (FIH) embarked upon a journey to promote the game.
Nitin Kukreja, sports business head of Star India, said, ‘Our aim is to transform the sporting landscape and imbibe a culture of multiple sports in India. Sports broadcasers in India have traditionally invested only in Crkcket, but shied away from committing such heavy investments in other games. We believe Hockey has potential for growth, but needs certain key ingredients to come together.’
‘We believe that a vibrant local league, international events in India including the 2018 Hockey World Cup, world class production coverage are essential ingridents to popularize the sport and help nurture future champions,’ he added.
Star Sports is set to create a new global benchmark in Hockey broadcasting with the telecast of the second edition of the Hockey India League. The channel has invested over Rs 100 crore in the promotion and production of the second edition of HHIL, which starts in couple of days. The HIL Broadcaster will use as many as 20 cameras for the very first time in the history of the sport for each and every match during the league-covering every piece of action on the Astroturf.
On the occasion, Viren Rasquinha, former India Hockey captain and former Pakistani Hockey captain Tahir Zaman were also present. (UNI)
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