Excelsior Correspondent
JAMMU, Nov 7: The Directorate of Tourism, Jammu, joined forces with several organisations to bring forth an extraordinary event-the Jammu Deepwali Mahotsav 2023-featuring the grand Bharat Milaap, commemorating the reunion of Lord Ram with his beloved brother, Bharat.
A statement said that the event was organised under the leadership of Secretary to the Government, Tourism Department, Dr Syed Abid Rasheed Shah, and Director Tourism, Jammu, Vivekananda Rai.
This grand event unfolded over two days, from November 7th and 8th, 2023 in the historical locales of Purani Mandi Chowk and Apsara Road, Gandhi Nagar, Jammu. The fervor and dedication of the event paid a heartfelt tribute to the triumphant return of Lord Ram to Ayodhya after his 14-year exile and the heart-warming reunion with Bharat.
On the first day, the journey commenced at Deewan Mandir, winding its way through picturesque locations such as Moti Bazaar, Chowk Chabutra, Link Road Chowk, and culminated at the heart of Purani Mandi Chowk, the cherished Milaap Point.
Day two saw the grand Laxmi Narayan Mandir Main Gate as the stage, with visits to the sacred Doodhadari Mandir before culminating at the vibrant Gole Market, the second Milaap Point.
Sunaina Sharma Mehta, Joint Director Tourism, Jammu, hailed this event as a cultural masterpiece that not only venerates heritage but also embodies unity and brotherhood.
Prominent figures, including Yudhvir Sethi, Vice-President, J&K BJP, and other distinguished guests, graced the occasion.
The Bharat Milaap was a delightful tapestry of cultural richness, spirituality, and community togetherness. Attendees enjoyed captivating cultural performances, religious rituals, and a variety of local cuisines.
Furthermore, the Directorate of Tourism Jammu hosted a pre-event dinner for the Igniter startup fest, bringing together CEOs from renowned national startups. This initiative aimed at fostering a thriving startup ecosystem, promoting Jammu as a Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism destination.
Sunaina Mehta presented souvenirs containing the bounties of Jammu region, adorned with prestigious GI tags to the guests.
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