New Delhi, Aug 8:
Vodafone India have been roped in as the title sponsors of the 1 million dollar Indian Badminton League (IBL) 2013.
Speaking on the occasion, Badminton Association of India (BAI) president Akhilesh Das Gupta said, “We welcome Vodafone to the IBL family.”
“We look forward to a strong and successful association and their presence will add goodwill to the league,” said he.
Vodafone India Chief Commercial Officer, Vivek Mathur, said: “Vodafone has a strong association with sport in India. We see a great initiative in the Indian Badminton League.”
“Badminton is a sport that most Indians associate with and we see this as a paradigm shift in the sports entertainment industry. Vodafone India intends to make the best out of this association.”
The mega league will kick-off August 14 here with a match between Delhi Smashers and Pune Pistons. (UNI)
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