New Delhi, July 20: World Kabaddi League today announced its partnership with Li Ning, renowned sports brands, as the official apparel partner for its opening edition.
The Li Ning Company has been a leader in sports apparel and equipment globally. It will provide a wide range of clothing for the games related personnel, including the team kits.
World Kabaddi League is slated to kickstart on August 9.
With 94 matches and matches scheduled across three continents in UK, US, Canada, Dubai and India, WKL will follow F1 format.
WKL will present the sport to its fans in a completely new avatar by adding more action-oriented elements. The maiden Indian contact sport which has committed fan following across the globe will soon be pegged amongst the most followed game amongst enthusiasts. WKL will be played in Circle style which is the most popular Kabaddi format followed across 26 countries globally.
In the international arena, Li Ning Company has been a strategic partner of NBA, ATP and other top international event organizers and institutions offering its equipment and services to several eminent athletes like Shaquille O’Neal, Ivan Ljubicic, Jose Calderon, Asafa Powell, Yelena Isinbayeva, Andreas Thorkildsen, Marin Cilic, Ivo Karlovicto name a few.
Speaking on the association, Raman Rajeha, CEO, World Kabaddi League said, “It’s a matter of pride for World Kabaddi League to announce Li Ning Company as the official Apparel Partner for league. They are known for their professional approach & expertise in making apparel and sportsequipment as per international standards.
“We believe Li Ning will join our efforts and share the vision of delivering best game in World Kabaddi League. We hope this will be long and fruitful partnership.”
Speaking on the association, Ram Malhotra (Business Head LI-NING India) said, “World Kabaddi League provides athletes, from across the globe, with a unique and professional platform to showcase their talent and sportsmanship and to promote Kabaddi on an international scale.” (PTI)
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