LONDON, Mar 20: Singer-turned-fashion designer Victoria Beckham unveiled her second fashion store in Hong Kong.
The former Spice Girl launched the flagship store for her eponymous label in London in 2014, and she has now expanded her brand by opening a second retail space, which has been designed by the same architect Farshid Moussavi, in the region’s upmarket Central district, reported Contactmusic.
Beckham, 41, flew into Hong Kong earlier this week to put the finishing touches to her store, and she said she has been involved in all aspects of the project.
“The process wasn’t easy… Opening a store is a huge project. Together with my team, I’ve worked really hard to get to this point,” she said.
“It’s important to me that I’m part of the decision making in all areas, whether that’s deciding what the changing rooms look like, to what fragrance we use in store, to what the receipts look like. I enjoy all of that, and I’m a perfectionist. I believe it’s all in the details.” (PTI)
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