MUMBAI: HDFC Bank Ltd., today launched a national digital campaign that reinforces its position as India’s No. 1 Bank in products like credit cards, personal loans and auto loans. The campaign, known as ”India’s No. 1 Bank ” is created by creative agency Leo Burnett. It aims to connect with customers by asking them to #StartDoing and talk to India’s No 1 Bank, to fulfil all their needs. The campaign involves a series of creatives including films that will be showcased across all major digital video platforms like Youtube, Facebook, Hotstar, etc., and also through display ads across digital channels. Further, HDFC Bank’s wide network of branches and ATMs will also be utilized to talk to the audience. Click here to watch films.
Through this campaign, HDFC Bank is aiming to leverage a key customer insight- Most customers turn to savvy spenders for advice while purchasing cars, durables, etc. and also while taking financial decisions. The savvy spenders tend to choose the best, know where to go and who to borrow from and HDFC Bank, India’s No.1 Bank (as per the Bank’s retail loan book size) becomes their natural choice in financial services. The digital campaign aims to create a strong association with the entire community of savvy spenders and position the Bank, with its wide portfolio of retail products, as the destination to fulfil any financial needs or requirement. (AGENCIES)
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