Excelsior Correspondent
KATRA, July 24: Shri Mata Vaishno Devi University Technology Business Incubation Centre in association with Startup Buddy, successfully conducted a four day workshop “Navodhyam Ki Paathshala J&K” – a unique online event that has been carried out in Hindi for broader reachout.
JK Startup Association helped as ecosystem partner in reaching out to local entrepreneurs for the event. The purpose of the workshop was to generate awareness regarding domains like entrepreneurship, importance of Intellectual Property Rights, marketing strategies, customer acquisitions and management, Govt led funding schemes, technology interventions and importance of storytelling in entrepreneurship.
This 4-day event witnessed overwhelming registrations of more than 500 students and aspiring entrepreneurs across the country.
Rahul Dev, ex Honorary Advisor-Speakers Research Institute, Parliament of India and Prof Ravindra Kumar Sinha, (Padamshree) Chairperson GC & MC, SMVDU TBIC and Vice Chancellor SMVDU, inaugurated the event and interacted with the participants. Speaking on this occasion, they emphasized on the changing business dynamics and how one should work towards solving common/complex problems via innovative solutions, the essence of PM Modi’s Vocal For Local call. They also shared that India is on the track to become self-sustainable and entrepreneurship could prove as one of the forces behind becoming Aatmanirbhar.
The event was metaculiously designed in a way that it touched perspectives of the full cycle of Startups, from establishment, to operations, to funding through VCs and Govt bodies and it concluded with interaction with highly successful startups. The workshop was moderated by Dr Swarkar Sharma, CEO SMVDUTBIC and Amit Singhal, CEO Startup Buddy.
The event activities included session by Vivek Dhaiya, Director Startup Buddy who introduced entrepreneurship in his session. The sessions started with Saurbah Jain, Vice President Paytm, sharing his experience on product development and strategies and many inspiring stories of his entrepreneurial journey. Next, Saurabh Trivedi, Director Startup Buddy, shared importance of intellectual property rights and how important is it to safeguard the innovations right at the beginning. It was followed by a session by Shaurya Garg, Founder Fundooworks, who shared his views on Customer Acquisitions and Management using various Marketing Techniques.
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