Excelsior Correspondent
JAMMU, Oct 19: Forevermark, the diamond brand from the De Beers Group has opened doors to the first Forevermark Boutique in the city of Ludhiana. This is the 8th Forevermark Boutique in the country and the second one in partnership with their trusted retailer, Fortofino.
The Forevermark Boutique in Ludhiana will exclusively carry Forevermark diamonds in a wide variety of elegant jewellery designs and loose diamonds. While Forevermark encompasses the promise of beautiful, rare and responsibly sourced diamonds, Fortofino, a jewellery brand that makes luxury accessible, offers quality jewellery to its customers.
The synergy of these two brands will bring to its consumers, hallmark diamond jewellery in which each diamond comes with a unique inscription and assurance that they are among the world’s most carefully selected diamonds. The store houses exquisite Forevermark collections that include the Millemoi Collection, the Cornerstone Collection, the Twogether Collection, the Capricci Collection, Bridal Rings, the Traditional Setting Collection and the latest stackable rings Tribute Collection.
Highlighting the partnership, Vijay Saraf, Chairman, Fortofino said, “We have been associated with Forevermark for 2 years now with our stores in Jammu and Chandigarh. With the success in both these cities, we are launching with Forevermark’s exclusive boutique in Ludhiana. It gives us immense pleasure to strengthen our association with Forevermark, the diamond experts from the De Beers Group who offers the best quality of diamonds to its partners, with its stringent selection process”.
Sachin Jain, Managing Director (MD), De Beers – India, said, “After the successful launch of our first exclusive Boutique with Fortofino in Chandigarh, we have come together to recreate this experience for our customers in Ludhiana. The jewellery available at our newly launched boutique reflects the needs of the modern Indian woman who is independent, successful, purposeful, and knows what she is looking for to celebrate her achievements.”
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