SINGAPORE, May 25: British boy band One Direction has swept the inaugural awards recognizing the most popular people in social media globally, coming top in four out of 10 categories at a star-studded ceremony in Singapore. One Direction was named most popular music group, most popular UK musicians, most popular in the UK, and most popular in west Europe, at the Social Star Awards, but did not show up to collect their prizes, sending their thanks by videolink. (agencies)
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