Excelsior Correspondent
JAMMU, May 30: Lenovo today launched 14 exclusive stores in J&K, with a strong focus on offering world class products to consumers across the length and breath of the State.
Speaking on the occasion, Amit Dhar, General Manager (North), Lenovo India said that they would like to make PCs more accessible for their customers through these exclusive stores.
“This move is in the line with their overarching strategy of getting closer to customers highlighting their increased focus on deeper penetration across India”, he added.
He further stated that the stores offer a world class brand experience and are located in some of the J&K’s prime locations-Bahu Plaza, Kachi Chawni, Gandhi Nagar, Kathua, Samba, Katra, Udhampur, Vijaypur, Bye pass Channi road, Haidarpura, Pulwama, Roop Nagar, Anantnag and Leh and will displays all products ranging from Lenovo Notebooks, Netbooks, all-in-ones, tablets and ultrabooks.
Also present at the event, Sahil Mahajan, Digitus Electronics, said that they believe there is a huge demand for quality PC products in this region and Lenovo has the right product range to cater to this demands.
“Together with Lenovo, they aim to offer feature-rich products for all segments and provide a compelling shopping experience through Lenovo’s retail stores”, he maintained.
Lenovo has partnered with Digitus Electronics, Sheikh Enterprises and Digital Zone for these 14 exclusive stores. The stores in J&K will be Lenovo’s growth engines and will significantly help the company to address the burgeoning PC requirements of the consumers in the market.
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