MUMBAI, June 21: Max Bupa Health Insurance Company has launched the Group Personal Accident (GPA) plan, a comprehensive personal accident cover, designed for various groups including corporates, communities, associations and institutes.
Max Bupa Health Insurance is a joint venture between Max India Ltd, a multi business corporate with expertise in life insurance and health care and Bupa, a leading international health care provider with 65 years of healthcare knowledge.
Giving details about the plan, Manasije Mishra, Chief Executive Officer, Max Bupa Health Insurance said, “The launch of Group Personal Accident Plan is in line with our philosophy of designing comprehensive customer centric products that will provide security when it is most required. Over the past few years, there has been a steady increase in the reported cases of personal accidents in the country. Our Group, Personal Accident Plan, aims to provide the safety net for such unforeseen contingencies. With Employee First we have already established our presence in the employee benefits market.’
This product is in line with employee benefit needs in India. It allows customers, the flexibility to choose additional benefits for all or select members in the group.
Max Bupa Group Accident Plan, introduced many new market features like Corporate Floater and coverage for Broken Bones. It also covers Temporary Total Disability.
Max Bupa also announced the launch of Get Help, a first of its kind engagement platform on Facebook to reach out to its customers and be present wherever they are.
The innovative platform enables customers to buy a health policy from their Facebook account, interact and share their experiences with Max Bupa and also get instant customer service at their convenience from anywhere, anytime.
Max Bupa’s customer base has increased threefold in the past one year. ‘The company aims to double business this year,’ Mr Mishra said.
Max Bupa’s customer base has increased threefold in the past one year and for now exceeds 1.2 million. The total GWP in FY 2012-13 grew to Rs. 207 crore, from Rs. 99 crore, Mr Mishra added.
The company has 21 branch offices in 13 cities and a network of 2000 quality hospitals across the country. (UNI)
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