Excelsior Correspondent
JAMMU, June 28: ITC Ltd’s Sunfeast, one of India’s most preferred brands in biscuits & cakes has introduced another new-to-market biscuit experience with the launch of ‘Sunfeast All-Rounder’ which is an exciting new potato biscuit, masala sprinkled, crunchy and one of the thinnest biscuits ever manufactured in India.
The delightful inclusion of potato in the base promises a revolutionary new experience in the Rs 6,000 crore cracker biscuits category.
‘Sunfeast All Rounder’ is an innovative new offering that seeks to disrupt the cracker biscuits category.
A handout stated that consumer insights reveals that homemakers and category consumers are instinctively drawn to tangy and masala flavours to snack on.
Hence, cracker biscuits enjoy a preference amongst this consumer segment for everyday consumption.
Sunfeast All Rounder’s thin potato biscuits make for a light and crunchy all-time snack, while the potato in the base creates a unique texture for the biscuit.
The masala sprinkled on top offers consumers a strong aroma and chatpata taste that lingers long after every bite.
Elaborating on the launch, Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Limited said, “Building on our pedigree for disruptive innovation as evidenced by the success of our portfolio of differentiated offerings including Dark Fantasy, Farmlite Nuts and Veda Digestive, Sunfeast Caker & many others, Sunfeast All Rounder aims to offer consumers a differentiated premium offering in a cracker format.
Sunfeast’s latest offering will come in SKUs of 32.9 gms and 75gms for INR 10 and INR 20 respectively. Sunfeast All Rounder will be available first in South India, West Bengal and North East markets through ITCstore.in, general trade outlets and modern trade outlets.
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