Excelsior Correspondent
JAMMU, Jan 31: Punjab National Bank (PNB), and Patanjali Ayurved Limited (PAL) have launched co-branded contactless credit cards in partnership with the National Payments Corporation of India (NPCI). The co-branded credit cards are offered on NCPI’s RuPay Platform and are available in two variants PNB RuPay Platinum and PNB RuPay Select.
Acharya Balkrishna, Managing Director of Patanjali Ayurved Limited, said, “The synergies of this partnership will help to accelerate the adoption of digital payments, especially amongst users in deeper tier-2 and tier-3 markets. Other than the attractive benefits, the most important feature is the interest-free purchases of Patanjali products for 20-50 days”.
Yoga guru Swami Ramdev also said, “With an ever-changing lifestyle, people are more willing to buy products online. In such a time, this alliance with PNB and RuPay will provide the right opportunity to promote credit card usage among new users. This initiative will enable a seamless and safe shopping experience for customers at large while purchasing Patanjali products”.
Praveena Rai, COO, NPCI said, “We are pleased to associate with Punjab National Bank and Patanjali Ayurved for the launch of co-branded RuPay contactless credit cards. We believe these cards will provide a unique and memorable shopping experience for millions of PNB and Patanjali customers as it caters to their healthy lifestyle needs”.
Atul Kumar Goel, MD and CEO of PNB said, “It gives us immense pleasure to announce the launch of PNB Patanjali co brand credit card on RuPay platform. The collaboration is expected to extend optimized benefits for customers and the public at large.
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