There is no power equal to a woman who is determined to rise. In this day and age, this proves true when you look at the successful and gorgeous Aashifa Saleem, who not only has immense expertise in events but is also known as the #GirlBoss of the events industry!
Ms Aashifa Saleem was born and brought up in Bangalore, India and now resides in Dubai, UAE. Her event life began about 15 years ago when she started as an usher for some extra pocket money. And so, while advancing up the ladder, she was a multi-tasking brilliance who indulged in artist coordination, event hosting and even sponsorship sales, thus making her a pro at event management.
She handled events not just in the world of showbiz, but also exhibitions, conferences, other corporate events and gathered knowledge and contacts for almost every industry. This has led her to become the starlight of the events world. She quotes, “I’m very passionate about the entertainment and glamour business. To be honest, I first started off with many fashion and beauty events. That’s what gives me a kick and made me take an interest in the events sector. Although there is a lot of fame and name attached to it, bringing recognition to your work, it was also about my passion and willingness to put little shine and glamour in every event of life!”. If this was not enough, she even launched a new platform to help grow small home-grown businesses providing them with an elaborate pedestal–Passionpreneurs Hub.
Passionpreneurs Hub is a platform where local businesses can benefit and push the domestic economy. As the name suggests, Passionpreneurs Hub is a centre for business owners who have sincerely poured their passion and hard work into their area of expertise efficaciously contributing to people’s lives. After the two years of mind-numbing hopelessness, Ms Aashifa beings a ray of hope to the local markets and small homegrown businesses. Post-pandemic, because small businesses have suffered heavy losses, Passionpreneurs Hub is a safety net that will help drive business revenue for owners and by extension, the local markets as well. It caters to the industry very efficiently. Passionpreneurs Hub not only looks at promoting businesses and helping them monetize but also organises events, starting from small exhibitions to exercise products and services’ sales offered by small vendors.
After a multitude of experiences, Ms Aashifa was able to creatively plan and execute a platform for people who were unable to escalate the ladder of success and could come together to grow and learn.
Moreover, a new app recently launched–Celebfie–is exclusively for fans who want to interact with their favourite celebrity and be on a never-ending celebration with them! Ms Aashifa heads the business development department in the Middle East. This app is the literal epitome of celebrating with your beloved stars. The world is transitioning into the digital age quite rapidly. It is now possible to even digitally meet your favourite celebrity, chat with them, know their likes and dislikes and even sip coffee with them on a cruise! The one and only exclusive app for this is–Celebfie! This app has achieved a whole new level of popularity and fame!
As for Ms Aashifa, she has been making headlines for her events expertise for a very long time. Her magnificence and enormous fame have crossed borders and have awed everyone in the entertainment and media industry. We wish her tremendous fame and luck in her future endeavours!
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