Arise India Ltd enters television market with world-class LED Televisions

By
Daily Excelsior
-

Excelsior Correspondent
Jammu, Aug 19: Arise India Ltd, with market standing of more than 25 years and an annual turnover of more than Rs. 855 crores, has opened up a new vista in television viewing with the launch of its Spectra LED Television range here today. Launched in the presence of cast & crew of the upcoming Bollywood blockbuster – ‘Once Upon a Time in Mumbai Dobaara’; the world-class LED Television range by Arise India Ltd is guaranteed to bring in amazing television viewing pleasure to the consumers.
Targeted to the emerging consumers in Tier II & III markets of the country, Arise India’s latest Spectra LED television range is specially engineered to enable longer duration of television viewing.
It’s revolutionary Eye Protection Technology (EPT) safeguards eyes from growing irritation due to longer television viewing, and keeps eyes safe from harmful electrical emissions.
Arise’s Spectra LED Range includes a total of 8 models in various television sizes, namely – 16″, 20″, 22″, 24″, 32″ (i), 32″ (ii), 42″ and 50″ priced at a bracket of Rs. 7490/- to Rs. 79,990/- (MRP). To be available in the market from 15th August, 2013 onwards, the LED Range will target all North Indian states in the first phase.
In the subsequent phases, Arise India Ltd. plans to extend the reach of the LED Range into Gujarat, Maharashtra, West Bengal and Orissa by September’13 end; and across all Southern states and North-Eastern states by mid of October’13.
Avinash Jain, Managing Director of Arise India Ltd commented, “After servicing the electrical needs of the country over the past 25 years with a trustworthy range of products like Inverters, Batteries, Gas & Electrical Geysers, Pumps, Fans, Induction cookers, Mixer grinders & Air-Conditioners, we now look to redefine our consumer’s television viewing experience with our new LED range. With this range, we again seek to alleviate the consumer trust & experience with the brand, on which they have reposed their faith over the past two decades.”

WhatsApp Icon Follow our WhatsApp channel