No doubt Allopathic branch of medicine is and has been doing wonders about the medicine and therapeutic system not only in the country but world over. At the same time, alternate but very ancient branches of Indian medicine and treatment of diseases in various ways too is entering into an era of its due renaissance and restructuring . We have the ancient time tested Ayurved, Yog, Naturopathy , Siddha , Unani and the like which too are becoming extremely popular and some medicines produced comparatively better, more effective and with no side effects are promoted in other countries as well.
In this connection, why not to promote the traditional industry and sales of products there-under and stamp on them the AYUSH brand, has been explored and now decided accordingly which at present has a $18 billion worth of business which is nothing less than a feat. In the presence of the Director General of the WHO and the Prime Minister of Mauritius, Prime Minister Narendra Modi recently declaring that the country was going to launch very shortly ”AYUSH mark” to accord authenticity to such products, imparts lot of importance to AYUSH and its various products in terms of promotion and opening up of more market opportunities. Not only that, but an incentive to grant special visa permission to those foreigners seeking treatment in this country too, has been decided. State of Kerala is a fit example of how traditional medicines industry flourished there and taking cue there-from , other States too can ensure AYUSH flourished in their respective areas thus among other benefits generating lot of employment too.
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