Excelsior Correspondent
JAMMU, May 2: Harping on the emerging trend with bangles and to celebrate the auspiciousness brought by our ‘hands’, Tanishq launches ‘Kalai’, comprising of extensive designs and craftsmanship crafted in 18K to 22K gold, on the occasion of Akshaya Tritiya.
The wide spectrum of design inspiration is derived from various traditions including, gheroo finish south style bangles, antique bangle with charm of traditional workmanships like stamp work and enamelling, moon shaped elements and flowers, heritage architectural domes, statement piece with pearl bunching and a fine mix of workmanships like textured sheets, enamel, piroi reflecting grandeur of Rajasthan.
To revel in the auspiciousness this festive season, Tanishq is offering up to 20% off on making charges of gold jewellery and on Diamond jewellery value. The offer is valid for a limited period only.
As per a consumer research undertaken by Tanishq, the increase in gold price is not likely to dampen the enthusiasm of gold buying this festive season as majority of consumers have expressed intent despite an increase in gold price.
Keeping the rising gold prices in check, Tanishq recently introduced ‘Hi-Lites’ platform that offers jewellery that is substantially lighter in weight while offering the same look and feel at a lesser price. Tanishq has been able to achieve 15-25% reduction in weight with the help of help of extensive product engineering processes such as design reconstruction, technological innovations, and use of gold alloy with enhanced hardness and strength.
As a run up to Akshaya Tritiya, Tanishq has also launched Gold coin ATM’s called ‘24K Xpress’ to make it convenient for consumers to purchase gold coins during Akshaya Tritiya. The ‘24K Xpress’ gold coin ATM facility will be available in Tanishq flagship stores across select markets.
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