Excelsior Correspondent
JAMMU, May 6: After 6 weeks of palpable energy and magical melodies, Skoda Auto India, along with PHD Media, Laqshya Event Capital and BToS’ artist management, has unveiled the audition winners of the most exciting vocal talent hunt platform to hit the musically evolved southern states of India.
From the formidable talent pool that auditioned for this event, this year’s judging panel has narrowed down 40 magical voices, 10 each in 4 different languages; Tamil, Telugu, Malayalam, Kannada, for the next round of on-road.
The top 30 in each language were shortlisted on the basis of a digital video entry post, followed by an intense round two of auditions held at the Skoda Auto showrooms in Hyderabad, Chennai, Kochi, and Bengaluru. Master mentors from the South Indian music industry; Andrea Jeremiah (Tamil), Geetha Madhuri (Telegu), Sithara Krishnakumar (Malayalam) and Raghu Dixit (Kannada), mentored thousands of talented aspirants who have elevated the sensorial experience of music lovers with their musical charisma.
Throwing light on the response of Deccan Beats, Tarun Jha, Head of Marketing Skoda Auto India said, “It is humbling to receive such an overwhelming response. It has broken all previous records and beaten our expectations. We’re just happy that ŠKODA is able to provide a platform to young aspirants, helping them cruise on their journey as they break barriers and find their final destination. It is an exciting time for indigenous art as the world sits up to acknowledge the beauty of Carnatic music as the spotlight shines on these 40 audition winners”.
Skoda Deccan Beats is set to unleash diverse musical talent from across South India, bringing forth the region’s rich multi-cultural and multi-demographic milieu to manifest their cultural magnificence through the roots of authentic music. With the soaring heat, the competition among the Top 10 will intensify as the mentors and music-lovers root and vote for their favourite contestants, making it a summer to remember!
The voting for the contestants will start from 1st May to 10th May at skodadeccanbeats.in.
The 16 (4 from each language) finalists chosen by your vote will get to be part of a journey on the roads powered by Skoda quiet literally.
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