India awaits brand evolution of its products: Kalam

BANGALORE, Sept 18:  Quality improvement and innovation has become a world order for all types of organisations and Indian manufacturers should work over time to evolve an unique brand for the country’s products, former President A P J Abdul Kalam has said.

Speaking at the valedictory of 2nd National Conclave for Laboratories here yesterday evening Mr Kalam said ‘Brand Evolution of Indian Products can only come through Quality Assurance’ for which accredited testing and calibration are essential components in the entire product development cycle starting from design through the life cycle support.

Continuous assurance of product quality is realized through periodic testing, evaluation and use of testing feedback for improving the product design. This is the area of vital importance for preserving Indian product image.

‘I am sure, Indian Industries, with its facilities, infrastructure, and quality human resource will constantly work towards enhancing, preserving and nurturing brand image of the Indian products for its quality and assured performance,’ he added.

He urged the organizers of the Conclave, CII and NABL to provide support to the industry in terms of training and development as well as by ensuring the availability of reliable test houses and mobile lab services especially for the MSME segments.

Mr kalam said for economic development, it is essential that India step up its ranking on the Global Innovation Index and Competition Index presently hovering around 64 and 59 respectively. ‘For this we need creative leadership across all sectors who should give high importance to education and research,’.

(UNI)