Excelsior Correspondent
NEW DELHI, Sept 27: Brand USA, the United States of America’s first-ever nationally coordinated tourism-marketing organization, today concluded its second India Travel Mission.
The mission organized in New Delhi and Mumbai witnessed the participation of 47 delegates, representing 31 organizations from various US destinations, attractions, hotels and destination management companies.
The travel mission included two interactive business sessions in Mumbai and New Delhi, which provided an opportunity for US delegates to develop and strengthen co-operation with their Indian counterparts. The invitees included major stakeholders from the Indian travel trade, airline representatives, hospitality representatives and tour operators.
Seeing the tremendous response generated by the mission, Jay Gray, Vice President, Global Partnership Development, Brand USA said, such events augment our efforts in building positive awareness of the United States as a travel destination, and inviting more Indian travelers to experience the boundless opportunities that our country has to offer.
Sheema Vohra, Managing Director of Sartha Global, the recently appointed marketing representative office for Brand USA added that the travel mission is the most appropriate and productive platform for US suppliers to provide travel partners with vital destination information, that inspires and makes it easier for them to conclude mutually beneficial business deals.
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