Excelsior Correspondent
JAMMU, Sept 13: Federation of Automobile Dealers Associations (FADA), the apex national body of Automobile Retail in India announced the outcome of Dealer Satisfaction Study 2022 results at New Delhi.
The study was undertaken in association with PremonAsia, a consumer-insight led consulting & advisory firm based out of Singapore.
Commenting on the release of the study, FADA President, Manish Raj Singhania said, “FADA’s Dealer Satisfaction Study 2022 continues to examine the health of the relationship between Auto Dealers and their OEM’s post the covid era. The overall improvements seen across all value chains demonstrate the significance of conducting this annual study in identifying & addressing relevant issues that are critical to strengthen the partnership between the two stakeholders.
FADA Vice President & Chairman DSS-22, C S Vigneshwar said that FADA’s DSS’22 continued to get more than 2,000 responses, which shows the trust which the Dealers have on this study in terms of raising their concerns.
PremonAsia Founder and CEO, Rajeev Lochan said as post-COVID business normalization sets in, Dealers are showing a shift in expectations with aspects related to sales & delivery and after-sales (particularly warranty issues) assuming greater importance than 2021.
Three winners from last year maintained their leadership positions in their respective segments. Hyundai Motors India improved its performance by 119 points to end at number 2 in the 4- Wheeler Passenger Mass
Royal Enfield jumped several notches to bag the third spot in the 2-Wheeler Mass market segment, improving by 151 points over its last year’s
All the players in the CV segment have improved and VECV while maintaining its top slot has improved by 163 points over its last year performance, the highest by an individual OEM across.
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