Excelsior Correspondent
JAMMU, Oct 17: Indian Institute of Management (IIM) Jammu faculty Dr Rambalak Yadav, Assistant Professor, Marketing, got featured in the list of the world’s top 2 percent researchers, published by Stanford University for the year 2022.
The list features scientists from all disciplines, including Science, Engineering, Technology Management, etc. The list includes about 200,000 scientists from all over the world in 22 scientific fields and 176 subfields. The Top 2 percent is based on the academics’ scientific achievements measured by the bibliometric index with Scopus, and Elsevier data. The evaluation criteria include the Scopus H-index (rather than the number of publications), the impact factor, total citations, etc.
Till today, Dr Yadav has published more than 30 research papers in journals of international and national repute. His research interests lie in green consumption, pro-environmental behavior and online retailing. He has edited special issues in various journals of international repute. He also serves on the Editorial Review Board of the Journal of Consumer Behavior (Wiley Publication).
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