Mumbai, Oct 18 : Leading stock brokerage firm, HDFC Securities, announced
the opening of the first-ever Women-Only Digital Centre (DC) in India. This pioneering centre, staffed with a team of women, will serve both male and female investors.
The centre will be based in Bengaluru and
cater to customers from Karnataka, Tamil Nadu, Andhra Pradesh and Telangana.
This closely follows the company’s announcement regarding the opening of multiple DCs across
India to ease access to services and promote digital adoption.
“The Women-Only DC is another step in HDFC Securities’ aim to foster diversity within the
organization, while also empowering its customers with technology that eases their journey to
financial freedom.
“The company’s digital focus is also driven by the fact that India has among the largest
populations of young adults in the world, with Gen Z making up 27 pc of them.
“This is why the company intends to hire women aged below 30 years for this revolutionary
digital centre. HDFC Securities plans to hire more than 100+ relationship managers for the
Women-Only DC in Bengaluru.
“We are already in the process of hiring 600 relationship managers for our pan-India Digital
Centres. We are very aware that the largest percentage of our customers consists of young
Indians. So, our solutions need to cater to the unique needs and expectations of these digital
natives.
“Also, the relationship managers at our DCs are aged less than 30 years, which gives them
unique insights into the needs of our largest customer demographic.
“We wanted to make it easier for women investors to access our services also, as only 7% of
Indian women invest independently in the financial markets, and 33% of women don’t have any
financial investments. We aim to encourage these women to take charge of their finances with a
women-only team at the new DC.
“Although our team will serve every type of investor, male or female, having a women-only team
could attract more women to discover investment opportunities and support for taking informed
investment decisions,” said Dhiraj Relli, Managing Director & Chief Executive Officer at HDFC
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