Awareness camps at various tourist destinations under ‘Jan Abhiyan’ initiative

Excelsior Correspondent

JAMMU, Oct 22: Senior officers of the Directorate of Tourism Jammu conducted vigorous field tours and interacted with the members of civil society, PRI members and travel trade stakeholders in Samba.
During the day long interactive awareness camp held at the offbeat tourist destination of Baba Chambliyal’,the Joint Director Tourism elaborately spoke on the deliverables pertaining to the Tourism Department under Jan Abhiyaan campaign and emphasized that these deliverables are a part of the already ongoing  focus of the government to develop and map all the tourist areas with potential of tourism related activities.
She also assured that all necessary support shall be given to interested persons for their training as a Tourist Guide through the Food Crafts Institute Nagrota and the department shall also hold special training camps for Homestay training so that all interested Homestay proprietors especially at the off beat tourist destinations also get an opportunity for earning livelihood at their own villages and towns.
She was accompanied by Neha Mahajan Deputy Director Tourism (Planning), Shwetanki Executive Engineer BDDA, Dr. Rakesh Raina Tourist Officer Samba-Kathua, local DDC member, BDC Chairman and local PRI members. She also inspected the ongoing works at shrine and issued necessary directions for timely completion of works. She emphasized that Baba Chambliyal is an offbeat tourist destination and among one of the prominent focus areas for the Tourism Department J&K.
Awareness camps were also held by the Tourism Department at various tourist destinations in District Reasi, Rajouri, Poonch, Doda among other places.
Similar sensitization camps were held at Baradari, Kheral, Dhanwa and Siyad Baba in Reasi District where the visiting officer Gurvinderjit Singh, Chief Executive Officer Mansar Surinsar Development Authority interacted with local stakeholders, NRLM groups and adventure trade operators regarding issues concerning the tourism industry in the area.