Excelsior Correspondent
SAMBA, Nov 9: To build a direct interface between PIB Jammu and the journalists working at district and sub-district levels across Jammu division, Press Information Bureau, (PIB) Jammu, today organised Rural Media Workshop (Vartalap) at district Samba.
The workshop was inaugurated jointly by Additional Director General, Northern Region, Rajinder Chaudhry and Deputy Commissioner, Samba, Anuradha Gupta in presence of Ayushi Puri, Assistant Director & Sheikh Mudasir Amin, Media & Communications Officer, PIB, Jammu.
In his address during the workshop, Additional Director General, Northern Region, Rajinder Chaudhary said that the media at the district and sub-district levels must use PIB backgrounders’ containing valuable information for development stories with infographics that must be brought to the public for information and feedback. He further emphasized that media should follow and use PIB Fact-check to counter false information and rumours that sometimes confuse public when some false information is viral on different social media platforms.
Chaudhry also gave a presentation about various media activities carried by PIB, J&K and Central Bureau of Communication, J&K.
In her inaugural address, Deputy Commissioner, Samba, Anuradha Gupta appreciated the efforts of PIB , Jammu for organizing this media workshop which is the best platform for a dialogue between media and Government that is the need of the hour. She further said that this is the era of revolution, reforms and transition being technology driven when 225 public services are online for the welfare of the public at large. She emphasized that the need of the hour is to inform public through media about these online services so that they will be able to make best use of these online services for their all round welfare.
Assistant Director, Press Information Bureau, Miss Ayushi Puri in her remarks emphasised on the importance of ‘Rural Media Workshop’ “Vartalap” which is a platform for journalists working at district level to gain some insights about their role in development Journalism & responsible reporting. During the Vartalap, the journalists put forward some issues regarding welfare and accreditation before Additional Director General, PIB, Rajinder Chaudhry who assured them to take up their genuine issues before the concerned authorities for an early redressal.
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