Garden with blooming flowers is always a treat to eyes, mesmerizing as well as soothing to mind, a passion for many and if this passion becomes one’s profession also, it’s icing on the cake. In today’s terms, floriculture is God send opportunity for young generation who are ready to invest their heart and soul in gardening. Its great initiative of Floriculture Department to train and guide local youth, distribute seeds and advise about seasonal flower cultivation for bumper yields to generate maximum profit. But this is one aspect of story, in fact half done. Proper planning has to be done, from flower yields to store, to explore markets to sell, to transport them to destination. Flowers cannot be stored for long time so cold storages are must if commercial floriculture has to really bloom. Floriculture Department must rollout a plan like Horticulture Planning and Marketing Department or collaborate with them to provide cold storages and facilitate the sale. GST registration of flower producers is also important to have organised, professional business model in place, important point is exporting the flowers from Jammu and Kashmir to other countries. Is there any GoI subsidy plan to transport these flowers by Air transport like apples, cherries and dry fruit of Kashmir? Geo tagging is another aspect which concerned departments should look into for any particular variety. Floriculture crop insurance must also be introduced. As and when there is a particular hamlet/village/town with sizeable open commercial gardens, Tourism Department must incorporate information on their websites to promote tourism as well as invitation to Bollywood. Honeybee farming should immediately be promoted in such areas as additional income without any extra cost. Flower cutting is an art which no institute is teaching right now as such Skill Development Department must start a course for this at these particular cultivation areas. Webinars/interaction with those already in this business will be quite helpful along with guided tours of graduate interested youth to these commercial gardens. Success stories are always motivating factors as such Doordarshan, radio station and local electronics media play important role. #AmazingJammu is really an amazing platform to share photographs of these gardens, respective District Administrations are the nodal offices and best officials to share such success stories on their social media platforms. All Government functions, big or small, must use flowers of these gardens to create demand promoting self employment. Chamber of Commerce of both Jammu and Kashmir can be roped in for business, similarly all major clubs for their requirements and promotion.There are already marketing apps to cater to demand and supply chain, department must tap these to know the flowers in demand, what can be produced and promoted in our UT as per demand.
All these things are of utmost important for any business module to be successful as Indian Floriculture market is going to be a market of not millions but billions, a lifetime opportunity to follow passion, be with beautiful nature and earn handsome money also. Floriculture Department has initiated a well thought alternative agriculture option, its already giving very positive results but consistency and dedication has to be maintained unlike Tulip garden episodes specifically of Jammu region. We have best climate, locations, dedicated youth, with this intensity and far sightedness of administration youth of Jammu and Kashmir can do wonders with this amazing business venture also.
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