‘Cool Japan’ struts the runways at Fashion Week in Tokyo

TOKYO, Oct 19: – Washi paper was paired with silk and fabrics layered in an echo of traditional kimonos at Japan Fashion Week, the twice-yearly celebration of an industry that plays a key role in the nation’s ‘Cool Japan’ campaign. Underwritten by a $500-million government bankroll, the campaign – whose Cool Japan fund kicks off in November – aims to help Japanese firms promote their culture. (AGENCIES)