NEW DELHI, Nov 1: Riding on overwhelming customer response during the festive season, Hero MotoCorp Ltd (HMCL), the world’s largest two-wheeler manufacturer, today said it has despatched 625,420 units of two-wheelers in October 2013, registering 18.17 per cent growth over the corresponding month in the previous year.
The company had sold 5,29,215 units in October 2012.
“This is also the first time that any two-wheeler manufacturer has exceeded the landmark 6 lakh unit sales in a month,” the company said in a statement.
Hero MotoCorp’s previous highest sales for any month was recorded in May this year when it sold 557,890 units.
“Our October story has been about setting new milestones. While we exceeded our best-ever despatch sales for any month by a huge margin, at the same time, our retail sales – which is a real barometer of customer response – has also set a new record. We have retailed over 6.5 lakh two-wheelers in the domestic market in the month of October, with a healthy double-digit growth month-on-month,” Mr Anil Dua, Sr Vice-President (Marketing & Sales),
HeroMotoCorp said.
Mr Dua said this sales momentum has been helped by the brands Splendor and Passion and also by the new products.
“Our recently-introduced five-year warranty and our brand campaigns have also created customer preference for the Hero two-wheelers,” he said.
Meanwhile, he said the company’s factories have been working to capacity to meet the added demand in this festive season.
“With Dhanteras and Diwali in November, we are prepared to maintain this retail momentum going forward. Thanks to an improved market sentiment and our 15 new offerings lined-up for a phase-wise launch in the coming months, we are planning to bring even more excitement to the marketplace,” he said.
(UNI)
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