Multiplexes rake in the rupees in Bollywood-mad India

MUMBAI, Nov 20:   For a country that produces twice as many movies a year as Hollywood, India has a problem that’s making cinema theatre operators beam: a shortage of modern multi-screen cinemas and plenty of increasingly affluent film fans. Multiplex operators like PVR Ltd, Inox Leisure , Reliance Mediaworks and Mexican chain Cinepolis are scrambling to set up theatres targeting the rapidly growing number of middle-class Indians willing to pay to watch Bollywood movies in more comfortable surroundings. (agencies)