Excelsior Correspondent
SRINAGAR, June 12: The South Asia edition of the book ‘Marketing to the Poor’ was released today during a function organized by Department of Humanities, Social Sciences and Management (HSS&M) at the National Institute of Technology (NIT) Srinagar.
The Book is jointly edited by Prof Ramendra Singh (IIM Calcutta) and Dr Tahir A Wani. Top academicians across the world have contributed chapters to the Book and have covered all major aspects of post COVID-19 scenario.
The function was presided over by Director NIT Srinagar, Prof (Dr) Sudhakar Yedla, who was chief guest on the occasion. The function was attended by Institute’s Registrar Prof Syed Kaiser Bukhari, Dean Faculty Welfare Prof GA Harmain, Dean Alumni and International Affairs Prof Nazir Ahmad Sheikh, Dean Planning & Development Dr JA Bhat, Dean Students Welfare Prof Abdul Liman and Head HSS&M Prof Neyaz Ahmad.
In his presidential address, Director NIT Srinagar said India is full of rural-urban population and it is the driver of economic growth. He said cities are called drivers of urban economic growth and especially Asia is hardly driven by that. In that context, he said it is very important to identify marketing strategies, market approaches, and mechanisms for the rural public.
In his message, Prof Syed Kaiser Bukhari said the Book has addressed the rural economy and the long-term effects of the pandemic and comprehensive strategies while Prof Neyaz Ahmad said that the Book not only showcases scholarly prowess but also serves as a valuable resource for students, researchers and professionals alike.
Dr Tahir said top authors from across the globe have contributed to the Book and brought together a wealth of knowledge, expertise and experiences from various cultural, academic and professional backgrounds. Prof Raymond P Fisk, Texas State University USA Founder and president ServCollab has written the foreword of the Book.
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